Back when I was reading solely fashion blogs, I wasn't interested in anything except scrolling through outfit pics, and even used to think that written content was kind of useless. I thought, who would even bother to read? And as for posts and blogs that were dedicated to written content only, I used to skip them because I simply didn't have enough patience to read it and, frankly, had no interest in what people were sharing. But as I started to look for a deeper connection and deeper conversations, I found that there were not enough blogs that would offer something like that. Most bloggers use their blogs to build kind of "happy places", lifestyle destinations, and to be honest, I find that they're becoming a bit boring simply because there're too much of them all talking about the same stuff. Don't get me wrong, I love a boost of positive energy and motivation just like any other girl, but I also feel like focusing on dreamy life(style) makes a blog lack personality, and, ultimately, originality.
I feel like we need more personal stories and personal experience to be shared online. Because the point of putting something out there on the internet is to reach. The very point of writing is to reach by conveying a message. The very point of reading blogs is to feel support and motivation; ultimately, to feel that we are not alone. I feel like we need to get rid of the fear of stepping out of our usual editorial calendar and to share something off-topic more often than we do. The audience won't be scared away by this, they will only feel a more personal connection to the writer, and most of them will be grateful. I mean, how many times I've seen it when bloggers were amused by their readers' positive feedback after something honest has been shared. From my own experience, reading about Jen's journey of dealing with mental illness has helped me so incredibly much, and I can't be more grateful for opening my eyes to the fact that being not okay from time to time is absolutely OKAY. Another example is Amanda's blog that gave me such a supportive boost when it came to my relationship issues. As a reader, it didn't draw my attention from other things they were writing about, but only enriched my experience with their blogs and prompted me to follow further.
At the same time I get it, sharing personal struggles online can be too scary. I mean, if you are an established blog, just to imagine that everyone you know in real life will read your post just like hundreds of strangers on the Internet as well as brands, this can make you want to crawl into a hole. But on the other hand, you don't blog for any of those people. You've started and kept blogging for yourself, and if you have forgotten this tiny little fact, maybe working on an honest blog post can help you get back to the roots.
So to finish, I'm not saying that we need to go online to complain about things. If you don't want to talk about something, it's fine. But if you do, then the fear, the fear of speaking up has to go away. The blogosphere needs it and, at this point, I feel like open and honest blogging would be much more original and innovative than a quirky outfit, or a photo editing tip, or a new concealer review. Your honest post doesn't need to be negative, you can always finish on a positive note or, if you don't feel like it, just don't, because I'm sure your readers will be more than supportive.
This is what you can write about from time to time:
- Biggest failures
- Biggest fears
- Mental health
- Online presence
- Career journey
- Lessons learnt in your 20s
- And so on.
I believe that posts like this would be so relatable and will reach to much broader audience. Sharing is definitely caring. We may have more than enough "happy places" online, but not enough people who feel supported in their struggles. Let's create more honest spaces and show that is it completely okay to speak up.
Favourites: Fake It Till You Make It by Maddie, Why I Love And Hate Instagram by Anna, 28 Things I've learnt Over The Last 26 Years by Asia, Transparency: Life As A Full-Time Blogger by Brittany, Feeling Restless In My Relationship At 23 by Amanda.